A booming market built on misconceptions?

A booming market built on misconceptions?

Source: BakeryAndSnacks.com

The gluten-free (GF) boom shows no signs of slowing, but is it really the healthier choice or just clever marketing? Despite the premium price tag, studies reveal that many GF baked goods contain more sugar, fewer nutrients and even hidden contaminants, raising serious questions.

Gluten-free has become one of the biggest buzzwords in the food industry, with a market valued at $7.28 billion in 2024 and projected to nearly double by 2032.
But is gluten free really the better-for-you choice it’s made out to be?
A new study publi… [9793 chars]

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