Why “eat 1 more” boosts fruit and vegetable intake more than “5 a day”

Why “eat 1 more” boosts fruit and vegetable intake more than “5 a day”

Source: News-Medical

Setting specific goals, especially achievable ones like "Eat 1 more", significantly increased fruit and vegetable intake in both controlled and real-world environments. However, whether the goal was framed around current or future benefits had little impact on consumption.

A new study shows that simply telling people to "Eat 1 more" fruit or vegetable can be more effective than traditional 5-a-day messaging—if the goal feels achievable, it works.
Study: ‘Eat five a day’ vs ‘eat one more’: increased fruit and vegetable … [8373 chars]

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