How junk food outsmarts our brains-by hiding in our memories

How junk food outsmarts our brains-by hiding in our memories

Source: National Geographic

New research reveals that memories of fatty and sugary foods are encoded in the hippocampus, helping explain why some cravings feel impossible to resist.

(Here’s what dopamine, the ”happy hormone,“ actually does.)
The Monell study also found that memories of fat and sugar are stored via separate pathways, both leading to dopamine. While most foods contain either fat or carbohydrates, ultra-processed f… [1223 chars]

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